Liberty Media acquires controlling stake in Bodybuilding.com

Liberty Media has acquired a controlling stake in online retailer and fitness website Bodybuilding.com for $100 Million.
Founded in 1999, Bodybuilding.com is a two time Inc. 500 Company and was named Internet Retailer “Best of the Web” top 50 in 2006 and top 100 in 2007. The company had over 100,000 daily and 3,100,000 monthly unique visitors in November, 2007.

“Bodybuilding.com is a fast growing leader in fitness nutrition e-commerce and the authentic voice of the bodybuilding community, as demonstrated by the success of BodySpace, the social network for body building athletes,” said Michael Zeisser, Senior Vice President of Liberty Media. “We are pleased to welcome entrepreneurs of the caliber of Ryan DeLuca and his team into the Liberty family. We look forward to driving collaboration among Bodybuilding.com and Liberty’s existing e-commerce and television companies.

“We are thrilled to join the Liberty Media family and to partner with their other top-notch commerce companies,” said Bodybuilding.com CEO Ryan DeLuca. “Bodybuilding.com is a community-centric, search driven commerce business that is highly complementary with many of Liberty’s other properties. We believe our strength in social networking and our well established brand relationships will be highly relevant to Liberty. We are committed to working with Liberty and its affiliate management to pursue numerous mutual, highly definable and actionable growth opportunities.”

About Liberty Media Corporation
Liberty Media Corporation owns interests in a broad range of electronic retailing, media, communications and entertainment businesses. Those interests are attributed to two tracking stock groups: the Liberty Interactive group, which includes Liberty’s interests in QVC, Provide Commerce, IAC/InterActiveCorp, and Expedia, and the Liberty Capital group, which includes Liberty’s interests in Starz Entertainment, News Corporation, and Time Warner. For more information, please see http://www.libertymedia.com .

About Bodybuilding.com:
Bodybuilding.com (http://www.Bodybuilding.com) manages two websites. Its “Supersite” is a vibrant and active community of content, social networking, and advice containing articles, personal pages, videos, and chat rooms. Visitors learn about gaining muscle, losing fat, competing and staying motivated. Bodybuilding’s “Store” is an e-Commerce and product information site containing over 6,000 products including supplements, clothing, tanning supplies, accessories and other bodybuilding products that represent more than 450 brands.
SOURCE Liberty Media Corporation

Subject: Now that is extremely interesting Wed Jan 09, 2008 7:56 am

and leads up to a potential IPO on the NYSE in my opinion. $100 million for a controlling interest suggests a market price of $200 million plus which could suggest an IPO price of about $5 a share. Well, if they do, as a member of the forum and the BodySpace function I feel I ought to get a few free shares myself.
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If a man can lift a 450lb for ten reps, does that mean he could lift 4,500lbs for one rep? If so, I'd like to interview him!